Digital signage performance is often discussed in terms of data. Impressions, screen uptime, and content schedules support system monitoring. In practice, behaviour often matters more than raw data. Content can be playing, still be ignored. Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with https://andrewworkreflections.activablog.com/38728528/reflections-on-digital-signage-for-business-communication