Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them. Durante essence, RTB is a specific type of programmatic ad buying that revolves around automated bidding Sopra https://annunci-nativi01123.xzblogs.com/69822366/i-tecnologia-pubblicitaria-ad-tech-diaries